We follow the principles of an R&D lab almost where we are constantly trying out new ideas in various mediums and seeing what eventually flies. So, like a creative R&D lab perhaps.
Currently we are developing three projects - two feature films and a television series idea.
We have also been running a cricket website for almost three years. Our most high profile exercise led to the ICC inviting us to present a paper at their Centenary Celebration at Oxford in July 2009. This paper is on our home-grown invention - the Impact Index, which we believe is a better way to judge cricketers than batting and bowling averages.
One of our focus areas is also to generate entertainment projects based on specific briefs and requirements. Both fiction and non-fiction, feature films and television.
Fundamentally, we want to do entertainment projects that walk the tightrope between creative uniqueness and commercial viability.
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